Strict conservative classics and loose, comfortable clothes in casual style - these are the main trends in modern business fashion. We will tell you how to choose the right elements of a business suit for serious business meetings and everyday wear.

Classic formal business style

The basis of a generally accepted business wardrobe is classic suit. It is designed to provide status. A business suit should look brand new, highlight the wearer’s strengths and hide flaws.

A cheap suit will cost from 10,000 rubles. The price in the premium segment can easily exceed 100,000 rubles. For example, prices for suits from Armani start at 50,000 rubles. An order from a good tailor will cost approximately the same amount.

To successfully start your career, four suits are required. A high-level manager is entitled to eight options, a freelance artist can afford two.

Blazer

Double breasted the jacket is considered the most respectable. It has two rows of buttons. Each row is fastened on the opposite side. This option emphasizes slimness. If you do not want to focus attention on the middle part of your figure due to excess weight, choose a single-breasted shirt with one row of buttons.

The bottom button of the jacket is not fastened. It's just an accessory.

A classic jacket is made from expensive natural fabrics that hold their shape well. For the autumn-winter period, wool is preferred. For spring-summer - silk and cotton.

Outerwear that complements the classic suit is a black drape coat to mid-thigh.

Shirt

Classic shirt under a business suit it is made of cotton. She must have long sleeves. Pockets and other details are not allowed.

It is important to choose the size accurately. The “style zone” around the tie requires that the shirt does not squeeze the neck and does not hang loose in any way. The cuffs of the shirt should protrude 1-2 centimeters from under the suit and shine clean.

Tie

Choosing a tie– science and art. Ties made of silk and synthetic fabrics that imitate silk look best.

Primary requirements for ties:

• Texture and design should be restrained.
• The maximum width of the tie is 10-11 cm, the length is up to the belt buckle.
• The clip is located at mid-chest level.

Particular attention should be paid to the correct one.

The price of a tie for a business suit is from one and a half to three thousand rubles.

Shoes

For a business suit, you should purchase classic oxfords.

The protocol option is black oxfords without perforation.

They can be bought at prices ranging from two and a half thousand rubles to five hundred dollars, depending on the brand and quality of the leather.

Accessories

"The devil is in the details." Take the time to choose accessories that match each other in material (genuine leather), color, style and price.

High-quality leather belt in a business suit required.

Watch classic shape with leather strap. The case of a watch worn with a business suit should not be dark. A solid conservative option is a watch with Roman numerals.

The only jewelry allowed is a wedding ring.

Colors, drawings, patterns

A business wardrobe is chosen in accordance with a person’s color type.

Dark grey, grey, blue are preferred. There is no need to choose brown for a classic suit. If this color suits you personally, look for a gray that has a brownish tint.

The black suit is intended for special occasions.

The shirt should have several tones lighter than the suit, and the tie is darker than the shirt. Shirts in cream or milky shades, cool light colors, with light thin stripes and, of course, white are appropriate.

Patterns possible only on a tie.

Flashy, bright colors unacceptable neither in a suit, nor when choosing accessories.

Modern business casual style

In the middle of the last century, the casual style (from English “everyday, casual”) was formed in England.
Initially, it was the style of football fans and was at the opposite pole from business life. Over time, the situation has changed. Smart casual style appeared.

Smart casual basics

A wardrobe in the smart casual style, while apparently democratic, can cost more than a classic one and allows its owner to fully demonstrate both financial capabilities and taste.

Smart casual is close to classic. It is also based on jackets, trousers and cotton shirts.

Adherents of smart casual are increasingly abandoning the classic business suit and tie. It is being replaced by jackets and blazers, which are worn with chinos of different colors and cuts.

Popular light suits. In addition, brown is added to the color scheme in addition to gray and blue.

Shirts are becoming more varied: small checks, thin stripes, geometric patterns.

Can be worn instead of a shirt turtleneck.

It is permissible to wear a cardigan over a classic shirt.

Accessories still expensive and high quality, made of genuine leather in discreet dark colors.

Unlike the classic business style, knitwear is welcome. It should be high quality knitwear and discreet colors.

Oxfords in smart casual they still come first; they can be not only black, but also brown, gray, blue in dark, restrained shades, with a pattern applied using the perforation method.

Derbies are used more widely, with blogs, loafers and moccasins popular. High quality shoes made of genuine leather are still preferred.

Tweed jacket in casual style you can buy for six hundred - seven hundred dollars, colored oxfords, derbies and lafers cost two hundred fifty - three hundred, dark blue jeans and chinos - about two hundred dollars.

What is the difference between business casual

Business casual is office smart casual. It begins its penetration into business life as “Friday style,” when you can finally take off your tie, unbutton the top buttons on your shirt, and even...

In office casual, jeans are acceptable, but in general the degree of freedom is dictated by mood, personal taste and, of course, company rules.

You can learn more about casual style and see photographs of the most successful clothing combinations in .Casual style assumes some negligence, however, you should not appear in a casually ironed shirt. This is a manifestation of bad taste. You can find out more in this article.

A well-groomed appearance in combination with others will give you a huge advantage in the eyes of girls.

When starting to create your business wardrobe, try to get an idea of ​​which designers dictate fashion today. Most likely, after such an acquaintance, you will choose the image that suits you, and high-level professional consultants.

Appearance shapes the impression a man makes on others. Business style in clothing emphasizes character and positions its owner as a serious, trustworthy person.

With the help of the right chosen image in a business style, a man can emphasize his status and win the favor of business partners.

A suit changes not only your appearance, but also your sense of self - readiness for victory and self-confidence will become faithful companions of a man dressed in a stylish suit.

Basic men's wardrobe

Business etiquette requires the presence of several attributes of a men's wardrobe:

• suit,
• shirts
• tie.

In the modern world, ideas about business style for men have expanded significantly - you can choose clothes for every taste and for any occasion.

Important! The constant attributes of business style remain classic cut, quality tailoring and conciseness. You can complement your look with functional and fashion accessories.

Is a tie necessary?

A tie is an integral attribute of a man's business wardrobe, according to the classical ideas about this style of clothing.

The emergence of varieties of business style has called this axiom into question, and stylish business looks are increasingly found without a tie. It is selected several shades darker than the shirt.

The ideal material for a tie is silk, but products made from wool and cashmere are also available. The patterns on the tie, as well as its texture, should be restrained - this emphasizes a sense of style and knowledge of the business dress code.

Reference! The length of the tie should reach the middle of the belt buckle, and the knot should be tied in accordance with fashion trends.

Jacket or tailcoat

These items of clothing have significant differences in appearance, and their use is regulated by business etiquette.

Tailcoat– exclusively an evening suit, which consists of a jacket with long tails at the back and a shortened front and trousers with satin/silk stripes. This outfit includes only a white bow tie and patent leather shoes.

Blazer- an element of a suit or tuxedo.

There are differences in each of these options:

• A tuxedo has a round neckline and a lapel trimmed in silk, velvet or satin.
• Trousers for a tuxedo are selected separately; the outfit looks especially presentable if the trim on the stripes is made of the same material as the lapels.
• A tuxedo is worn exclusively with a white shirt with a stand-up collar and a black bow tie.
• The jacket in a suit is usually made from the same fabric as the trousers and has a V-neck. Depending on the style and style, a jacket can be used in many situations - from official business meetings to a romantic date or a walk.

Reference! An ambitious and successful businessman on average has from 4 to 7 suits, at least 8 shirts and several ties.

Watch the video that explains what a basic men's wardrobe should be like:

Varieties

The development of fashion has caused the emergence of branches in this style. Stylists, fashion designers and world-class designers are constantly creating new collections of business clothing for the stronger half of humanity.

Office

Each office has its own dress code, which is required of employees.

In the traditional sense, office style involves a comfortable and practical suit, complemented by a neutral-colored shirt. Having accessories in the form of a tie is not always necessary.

Important! Some companies allow a combination of business and casual style: formal trousers or jeans, simple shirts and pullovers.

Classical

In this case, it is permissible to use two-piece or three-piece suits. Today, both double-breasted and single-breasted jackets are relevant.

The color scheme of classic business suits varies between dark and muted shades of various colors.

Shirts You can choose plain white or blue. Shoes traditionally choose a tone lighter than the suit.

Everyday

Casual and smart casual means using wardrobe elements from different styles in one look.

This is a democratic and free style that is gaining more and more popularity.

In this case, it is possible to include in the bow:

• jeans,
• loafers,
• T-shirts,
• original jackets.

Important nuances

Details play an important role in shaping the entire image. Incorrectly selected accessories, color combinations and other mistakes can significantly ruin a man’s reputation, despite the cost and brand of individual elements of the look.

Unofficial rules of business style:

1. According to unspoken rules of etiquette, the bottom button of any jacket is not fastened.
2. Loud colors of a tie or shoes are not allowed.
3. All elements of the image must fit perfectly, and most importantly, be clean.
4. Preference should be given to high-quality, natural materials.
5. The shirt cuff should not protrude from under the jacket sleeve by more than 1-2 cm.
6. The tie should match the size of the jacket lapel.

Important! There are events that require a certain dress code. The tuxedo is designated “black tea” in invitations, and the tailcoat is “white tea.”

Winter options

In the cold season, you can maintain a business style with the help of warm, practical warm outerwear. Classic double-breasted coat, natural sheepskin coat medium length emphasizes a discreet conservative style.

In everyday business style, it is acceptable to use parka jackets or leather jacket The main condition is that the jacket should not peek out from under the outerwear.

Scarf And headdress should be consistent in the same color scheme, and correctly selected gloves will complement the image, making it complete.

During the off-season warm classic cardigan will be a stylish and practical solution.

Summer options

In the summer heat, maintaining a business style to the fullest presents certain difficulties.

You can avoid a suit only in a casual business style. In other cases, wearing a jacket is mandatory even on the hottest day.

In the summer heat, you can choose suits and shirts from less dense and warm fabrics, mainly made of cotton or flax.

For special occasions, preference should be given to a suit. made of natural silk.

The lining in summer suits should be as thin as possible or completely absent.

Reference! In casual business style, ¾ sleeves are allowed in jackets.

How to dress properly for a man in summer is explained in the video:

Accessories, shoes and small parts

Small details play an important role in creating a business casual look. As for shoes, the ideal pair for a business suit are leather ones. Oxford style shoes without perforations.

When choosing a bag and belt, you should give preference leather goods. They should not be bulky and consistent in the same color scheme.

Watch a true gentleman must be of high quality.

A dial with Roman numerals and a neutral leather strap are the best choice in this case.

Important! Watches, jewelry, bags and shoes must correspond to the overall ensemble and status of the employee.

Strict cufflinks emphasize status, complement the image and focus on individuality.

Reference! To select the most successful wardrobe in a business style, you should carefully monitor changes in fashion, and also contact specialized stores.

Watch the video for the 5 best men's accessories for work:

Business attire for men is a great way to demonstrate excellent taste, respectability and success.

By putting on a suit, each representative of the stronger sex has the opportunity to gain the trust of others, the recognition of colleagues and express their desire for success.

Business style has ceased to be gray and boring - modern fashion trends offer a large number of models of men's wardrobe attributes.

The business world dictates its own rules of behavior for business people. Success often depends not only on professionalism, but also on the ability to create a favorable impression of oneself. Knowledge of corporate etiquette and men's business dress code is one of the conditions for forming the image of a business person.

For a man in business, it is important how he presents himself. Competent speech, a friendly smile, and good manners create a reputation as a person you can trust. Particular attention in office etiquette is paid to the appearance of a business man, because the entire corporation is judged by the appearance of an employee.

For work, attending events, clothing of a certain style is required. There are strict etiquette rules when choosing a suit for formal and informal events. The men's business dress code is characterized by conservatism.

The business dress code, in accordance with the rules of etiquette, is divided into formal, semi-official And informal. It is important to understand what is appropriate to wear during the day and what in the evening, what colors are preferable in a men's suit.

Formal dress code

It is a mistaken belief that any classic black suit and tie corresponds to formal business attire.

A formal dress code represents a style in office etiquette that is appropriate for attending special events of a certain level. It also has titles Formal, Full formal, Full dress or Formal attire . This dress code came to Russia from Great Britain, where formal clothing is accepted for events of extreme importance:

• at official meetings in diplomatic circles;
• at royal receptions or a reception with the Prime Minister;
• at special awards ceremonies, such as the Nobel Prize;
• at a charity ball.

The choice of formal clothing depends on the time of day at which the event is held and is subject to strict regulations. For daily use, in accordance with etiquette, select Morning Dress , and for the evening - White-Tie . It is easier for a man to choose an outfit than for a woman. Strict regulations are prescribed.

Men's formal suit for before 17:00 includes a tailcoat, light vest and crisp white shirt. Dark patent leather shoes complete the look. Socks are matched to match the trousers.

Evening formal dress code is the strictest of all. For men's attire, a double-breasted black tailcoat is chosen, which is never buttoned. A white bowtie instead of a classic tie is required according to etiquette. The evening suit is complemented by a strictly buttoned vest, which should also be white. A dark vest is not acceptable. White gloves and a cane are also advisable. You cannot wear a wristwatch with a tailcoat; according to etiquette, a pocket watch on a chain is required. In modern Russia there are no events that require White-Tie.

Semi-formal dress code

The semi-formal business dress code is intended for going to, or visiting the theater. Of course, this is not everyday wear. This outfit is appropriate for etiquette at a wedding or prom. This style of clothing is also called Semi-formal, Smoking, Smoking Le . There are two types of semi-formal men's suit - Black Tie And .

Stroller is chosen for daytime. A men's suit consists of a tuxedo (jacket with lapels and a satin collar) in gray or black, a gray tie and a blue-gray vest.

Black Tie is intended for evening time. A black tuxedo with a classic cut is a necessary attribute of this dress code. For a semi-formal business style, a bowtie in black or dark blue is suitable. The bow tie must be tied and not pinned to the collar. A white shirt and black shoes with thin soles will complement the look. If you don’t have a tuxedo in your wardrobe, but it is indicated on the invitation, then you can wear an evening suit. An important note: according to etiquette, a bow tie is inappropriate with a suit, so choose a classic tie.

Business dress code

Business style, called and Business Attire , is an informal male dress code. This style is welcome when you need to attend negotiations or an interview. A prerequisite for such situations is a business suit.

The color of a men's suit varies from black to light striped. The shade is selected depending on the time of day. The main thing is that the outfit matches the official setting and does not distract attention from the business process.

The business dress code also includes light-colored shirts and a tie. - real art. The wider the shoulders of a man's jacket, the narrower the tie. The tie is chosen a tone darker than the shirt. In business, preference is given to plain ties with a discreet pattern. Not acceptable prints or a large stripe.

Men's clothing in the Business Attire style is neat and speaks of status and prestige.

Corporate dress code

Corporate Casual – corporate dress code reflecting the style of the organization. Every successful company in business requires its employees to observe etiquette when choosing office clothes.

In the legal and banking fields, Corporate Casual is particularly strict. An expensive suit for employees of these companies is a symbol of the stability and reliability of the company. A separate clause of the employment contract may stipulate the specifics of the corporate style. For example, mandatory branded ties with the company logo. Failure to comply with the agreement leads to fines and sanctions.

A cocktail party is a reception at home or a meeting in a restaurant or gallery. The duration of the event is about three hours. Guests will enjoy a buffet where drinks and appetizers are served. The setting of a cocktail party requires that a men's suit be in keeping with the classic business style.

Business meetings, exhibitions or presentations are often held under the guise of a cocktail event. For office-type meetings, there is a specific dress code, for which a classic-style black or dark blue suit is important. According to etiquette, a shirt must have long sleeves and cuffs for cufflinks.

If it is a social event, then it is allowed to wear a jacket of light colors and a loose cut. A classic tie can be replaced with a scarf. To look stylish, you can complement your look with expensive watches and cufflinks. If there is no tie, the top button must be undone.

The level of formality of an event can be determined by the invitation. Invitations to high-level events are sent by sending a letter or postcard. The format of clothing must be indicated. An invitation to a cocktail party in an informal home setting can be received by telephone. Strict adherence to etiquette when choosing a suit is not required.

- the most democratic style of business clothing for every day. In the office, at negotiations, at a conference or at a meeting of friends, things that comply with this dress code would be appropriate.

Men are allowed to freely combine the details of their office suit. You can combine things of different colors and patterns. For example, a sports jacket with classic trousers, a shirt with a knitted sleeveless vest.

Business etiquette at Business Casual permits fitted shirts with stiff collars in classic colors and patterns. The color range is from white to light blue. Bright multi-colored shirts do not fit this style according to etiquette.

Slightly tapered chinos or khakis with a loose fit or classic trousers will complement the image of a business person. Most companies do not allow jeans to be worn as office attire.

In this etiquette style, a jacket is not a mandatory element of a men's business suit. If necessary, for negotiations, wear an English sports jacket or a blazer in dark shades.

Style Very young. It appeared about ten years ago. There are a sufficient number of companies in the world that do not attach much importance to a formal business suit. The appearance of employees may not be too formal, but there are certain etiquette standards when choosing an outfit for everyday work.

Each country has its own smart casual dress code. Smart Casual combines classic style and fashionable items. Particular attention is paid to the combination of colors in clothing. There are formal and informal versions of Smart Casual based on etiquette.

Associated with the business dress code is a formal, more strict option. It includes chinos or corduroy trousers, a classic collared shirt, and a tweed jacket or blazer. The outfit is complemented with comfortable shoes. Jeans, T-shirts, sneakers or sandals are not allowed. Office clothes in this fashionable direction can be stylish.

Casual

Casual wear in format Casual differs in comfort and practicality. This casual style does not apply to the dress code.

Accessories

The image of a business person is formed by accessories, which, according to the rules of business etiquette, must be distinguished by rigor, elegance and high quality. They are able to emphasize style and place the necessary accents in a man’s image. The main accessories needed by a successful businessman are glasses, a hat, cufflinks, gloves, a handkerchief and a cane umbrella. You need to know how to properly combine these items with a business suit and with each other according to etiquette.

The first impression of both the person and the company in which he works depends on his appearance. A competent choice of business clothes will give you confidence and will not allow you to find yourself in an uncomfortable situation.

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• INTRODUCTION
• CONCLUSION
• BIBLIOGRAPHY

INTRODUCTION

When seeing a person for the first time, people involuntarily pay attention to his appearance. business wear accessory

“Clothes make up ninety percent of what people see when they look at you,” says Debra Guy Cox, image consultant. Clothes affect others because, regardless of a person’s consciousness, they are instantly recorded by his senses. Therefore, it is not in vain that they say that a person is first judged by his appearance, then by his conversation, and then by the interior of his office.

Appearance, as a rule, reflects the inner, moral content of a person. "People make judgments about us—that is, who we are, where we live, and where we've been—based on just one look at what we wear," Cox says.

A person's culture is emphasized by his clothing. It is, in a way, a person’s calling card. Clothes convey information to communication partners about a person, his tastes, and his membership in a particular social or professional class. Tastefully selected clothes, accessories, and a neat appearance make him confident, collected, and energetic. It was not for nothing that Rockefeller started his business by buying himself an expensive suit with his last money and becoming a member of the golf club.

“The ability to dress is more important than the ability to enter a room or the ability to bow. “Nothing catches the eye more than a person’s clothes,” they taught in the old days. Looking at an entrepreneur for the first time, one immediately gets an impression of him and his well-being.

The color of clothing is of great importance. The influence of color is a powerful psychological irritant: it can calm down, put partners in a “businesslike mood”, and in a certain situation can cause hostility or, on the contrary, positive emotions. Color signals are perceived by partners on a subconscious level. This explains the “secret” power of their influence. According to M. Luscher, the creator of the color test, widely known in modern psychodiagnostics, each color has its own psychological meaning. This is confirmed by domestic psychologists.

Clothing must correspond to the place, time, and nature of the event. You need to know how to wear it correctly.

APPEARANCE OF A BUSINESS MAN

Characteristics of a business man's style

A modern business person can be distinguished from the crowd immediately. Man, for cat This business is serious work and takes into account all the nuances that contribute to success:

- expressive gestures;

- confident gait;

- a friendly smile; - elegant appearance

A manager's clothing is part of the work environment and can say a lot about a manager's personality.

General characteristics of a business man's style:

- conservatism;

- moderation;

- accuracy and neatness.

Basic requirements for a suit

Costume

Primary requirements:

- fabric made from dry thread, i.e. strongly “twisted”;

- the length of the jacket hem to the first phalanx of the thumb, lowered down the hand;

- jacket sleeve length to wrist;

- length of trousers: in front the trousers are pulled down over the shoes with a small fold; at the back they reach the beginning or middle of the heel;

- the color, density and texture of the fabric must correspond to the time of year and climate of the region.

- wear dark blue suits at the end of the working week;

- gray suits - for business meetings

There is one “secular” rule: the darker the color, the more aristocratic it is.

For a business suit, colors such as burgundy, brown, and swamp green are excluded.

A double-breasted jacket is always buttoned up. The jacket of a single-breasted suit is worn buttoned, but the bottom button is not fastened.

Shirt(not a shirt!)

Primary requirements:

- made of thin cotton with the addition of synthetics;

- always light colors that harmonize with the color of the suit;

- collar - classic, traditional;

- elements of sports or military style are not allowed;

- allow one patch pocket with the manufacturer's logo

- shirt cuffs should “peek out” from under the jacket sleeve 1 - 1.5 cm

- silk, shiny and transparent shirts are not acceptable

In order to choose the right shirt, you should pay attention to three main points:

1) the shirt should not gather in folds and bubble around the waist, but should not come out from under the belt;

2) the number of buttons and where they are sewn are of great importance (especially for tall and plump men). The bottom button was 8 cm below the belt;

3) the collar must be the right size. The height of the collar depends on age, for example, a high collar hides wrinkles on the neck. The collar itself should be wrinkle-free and form a single whole with the knot of the tie.

Only white and plain shirts can be combined with any suit and tie. Under no circumstances should a manager wear bright red shirts.

Requirements for elements of business clothing and accessories

Tie

Primary requirements:

- plain or with a geometric pattern;

- floral designs, newspaper text, figures of people and animals are not acceptable;

- colors violet, lilac, pink, bright red are not recommended;

- length - the tie should cover the belt buckle of the trouser belt;

- the width of the tie is the same as the width of the side of the jacket;

Shoes

Primary requirements:

- low shoes with laces only;

- color - black or to match the color of the suit;

- the sole is thin, leather, without a welt;

- shoes made of suede, crocodile or snake skin, or patent leather are not allowed (only at evening business receptions).

Socks

Primary requirements:

- the color matches the color of the shoes;

- color drawing is unacceptable, it can only be textured.

- should be above the calf and without a single wrinkle.

Outerwear

Primary requirements:

- outerwear must match the suit in color and texture

- a hat (maybe a cap) is fashionable, but in moderation;

- beret is unacceptable;

- scarf - can be bright or modest, but must be in harmony with all clothes;

- hand-knitted scarf is not acceptable;

A raincoat and coat must be fashionable, but cannot be trendy. Elements of sports and military style are unacceptable. Color - beige, blue is good, but not black. The coat should be made of good quality fabric, plain, the color of camel hair is good. The coat should fit well. A business man can wear a coat made of suede or leather, but not black;

- umbrella - black.

Accessories

The word “accessories” itself implies something secondary. But very often it is minor items that create the appearance of a businesslike and collected person.

Primary requirements:

- a bag, a business card holder, a purse, a folder or case, a case for glasses - made of dark-colored genuine leather, but not snake or crocodile skin; no cheap jewelry. A man's briefcase and case make a significant impression on colleagues and partners. A shabby leatherette briefcase can spoil the impression;

Jewelry - the less the better. Tie pins and cufflinks must be artistic, uniform in design, and made only from natural materials. Pins and cufflinks made of plastic are not permitted. It is advisable to wear only a wedding ring (it is not a decoration, but indicates status) or the ring should be expensive; Thick gold chains and medallions are unacceptable;

- the belt should be leather, without a fancy buckle;

- A pen and pencil should always be with you. You should not write with very cheap pens;

- gloves made of brown or black leather with a thin lining, gray color looks good. Suede gloves are only suitable for sports and recreation;

- handkerchiefs are only cotton and white. It is not advisable to buy colored handkerchiefs or handkerchiefs that match the tie;

Glasses can affect a person's overall appearance. If glasses do not work, then you should wear contact lenses. Metal frames are more suitable for young men, and make older men look younger. Heavy plastic or horn frames make people look older than their years. It is advisable for men with a developed lower jaw to wear glasses with heavy frames. Lightweight frames suit narrow faces;

- tie, belt and shoes preferably made of genuine leather. With proper selection, they can even smooth out the impression of a formal suit that has been worn for several years.

Hairstyle

Primary requirements:

- according to fashion, but in its moderate expression;

- the hair at the back should not be longer than the top edge of the shirt collar and should be neatly combed.”

A beard and mustache can be present only when it is necessary to hide flaws on the face. A bushy mustache and a string mustache make an unfavorable impression. The beard and mustache should always be well trimmed .

Perfumes and cosmetics, must be of the same name (one “line”). The smell should be kept to a minimum, even if these are products from an expensive and fashionable perfume company. Smell good cologne or lotion able to make a good additional impression on colleagues and partners. Many men, especially those who smoke, without noticing it, scare others away with bad breath. Must have with you something refreshing.

Thus, the following are unacceptable in the appearance of a business man:

- a business, conservative suit in combination with a checkered shirt;

- a suit with wide lapels and a narrow tie;

- business suit with elements of sports or military style;

- jacket made of corduroy, velvet, leather;

- a crooked tie;

- uncleaned shoes;

- hand-knitted vest and scarf, etc.

- smokers, even if they sincerely prefer to smoke Prima, should wear a pack of good expensive cigarettes. It is advisable to carry cigarettes in cigarette case which should not look cheap. But in any case, a man must refrain fromatrenia in the office of a non-smoking owner.

Style is the most elusive, difficult to define, but the most important characteristic not only of clothing, but of the entire appearance. Style is the correspondence of the color, fabric texture and style of a business suit, the nature of the business event, the weather, and the personal characteristics of the person. In addition, individual parts of the toilet (shirt, suit, raincoat) must be in accordance with each other.

APPEARANCE OF A BUSINESS WOMAN

Characteristics of a business woman's style

In the modern business world, women play an increasingly significant role. More and more women are entering business circles, although to do this they have to spend much more time and talent than men. One aspect of modern business etiquette is women's business clothing. For a business woman, as for a business man, cloth- it is a working tool, a means of influencing employees, business partners, etc. In addition, beautiful clothes are simply pleasant, increase self-confidence, and give not only external, but also internal efficiency.

Basic requirements for a suit

Costume - the main type of casual business clothing for women. It could be:

- classic English suit;

- Chanel style suit;

- dress-suit;

- a trouser suit, reproducing the style of a men's suit, with a shirt-type blouse and always with a trouser belt.

Requirements:

- the suit must be lined;

- the color should not be bright;

- the length of the jacket or jacket should correspond to fashion, but within reasonable limits;

- skirt length: knee-length, knee-length, to the middle of the calf muscle.

- light, in color harmonizing with the suit;

- the design on the fabric (stripe, check, polka dots) should be soft and dim;

- a blouse style with an English collar, a shirt collar or a stand-up collar, ending with a small bow.

It is not recommended to use elements of sports, military and other clothing - shoulder straps, straps, patch pockets, etc.

Knitwear items are excluded from women's business clothing: vests, jumpers, scarves, mittens.

As for business receptions, a businesswoman can wear a regular casual business suit for daytime receptions. At receptions such as “cocktail”, “glass of champagne”, the use of more elegant costumes is allowed. More expensive and bright jewelry. As for evening receptions, one must be guided by what is indicated in the invitation; if there is a mention of an evening dress, this instruction should be followed. If the invitation does not contain information about what you need to wear to the reception, then you should opt for a classic suit, but from a more formal fabric (satin, lace on the cover, silk velvet, brocade, etc.)

Outerwear:

- a jacket is undesirable, because This is a type of sportswear;

- preferably a coat, raincoat, fur coat of classic styles;

- the scarf must be factory-made;

- headdress - according to the weather and in accordance with the fashion and desire of the woman, but in moderation;

- gloves - leather, hand-knitted mittens are not acceptable.

Requirements for elements of business clothing and accessories

Shoes:

- made of leather, but not crocodile skin, snake skin, suede or velor;

- classic boat;

- black color;

- heel height - optional;

- without decorations such as bows, rivets, rhinestones, etc.

Hairstyle according to fashion, but there are certain restrictions:

- the length of loose hair should not be below the shoulder line;

- if the hair is long, it should be collected in a bun, braided, pinned, etc.

Makeup:

- makeup is not required, but is not prohibited either;

- should not be excessive, should not be “prominent”;

- perfumes, eau de toilette and other perfumes and cosmetics should not cause inconvenience to others;

- perfume should be felt lightly and only when approaching

Accessories

Bag - A4 format, made of leather (smooth, not snake or crocodile), no more. Case and folder are acceptable.

Notebook, business card folder, glasses case etc. - should not be cheap, taste different, and should not contain an excessive number of “decorative” elements.

Decorations - it is advisable to make a set. There should be no excess in the amount of decorations. Stones, metals and other materials must be in harmony with each other, i.e. be of the same type. A wedding ring is not an ornament.

Stockings (tights) - mandatory at any time of the year, only flesh-colored, no pattern or “mesh”.

Thus, the female appearance in the business world is characterized by moderation in everything, classic styles of clothes and shoes, knitwear, the absence of bright colors that attract the amazed attention of colleagues and partners, moderate makeup and a reasonable amount of jewelry:

- in the guise of a woman there must be " highlight";

- strict plain business suit very decorated with a bright spot of color, be it a brooch, pendant, embroidery or applique. But you shouldn’t overdo it - an abundance of large jewelry and bright cosmetics distract the attention of a male interlocutor and infuriate a female interlocutor;

- woman's makeup - should not be bright;

- the skirt of the suit should be no higher than the knee;

- let's just say light scent of eau de toilette;

- you should resist the temptation to run into the store on the way to meet your partner and show up to him with full bags;

- a bag is a tool of production. No need to carry business documents in hostTbathroom bag. To do this you need to have a small "business" handbag or ToOwith the same folder.

CONCLUSION

Clothing is an important component of a business image.

Looking right at work means managing your business communications and personal career wisely. The appearance represents an employee of an organization in a business environment. With the help of well-chosen clothes, you can manage your impression of yourself, set business partners up for a particular style of interaction, and create the desired image. Employees of organizations who are professionals know that there are no trifles in the design of appearance. Clothing, hairstyle, accessories and business manners in general convey the most important information about a person. The most common form of business attire around the world is the suit, for both men and women.

A man's clothing style influences his success in business circles, and the right suit helps create his image. When choosing clothes, a man should remember that individual details should be in harmony with each other. An important detail of a business suit is a tie, which should match the suit. Socks are another item of clothing regulated by business etiquette.

With women's business clothes it's even more complicated. On the one hand, women need to remain representatives of the fair sex even at work, on the other hand, they need to adhere to strict standards. So, in business clothes it is better to avoid fitted or tight-fitting items. Another taboo is short and miniskirts. The optimal length is to the knees. It would be no less of a mistake to show up at the office without tights, even in the summer - bare legs are unacceptable. And finally, the last thing - according to etiquette, business women are not prescribed bright makeup and loose hair. The basic rule of a business suit is to match the time and situation.

BIBLIOGRAPHY

1. Business communication. Business etiquette: Textbook. manual for university students / Author-compiler I.N. Kuznetsov. - M., 2005.

2. Professional ethics and etiquette. Textbook / A.A. Solonitsyna. - Vladivostok, 2005.

3. E. Bazhenova. Business etiquette: why you need to behave this way and not otherwise. - M., 2009.

4. Rotat L.S. Professional ethics and psychology of business communication. - St. Petersburg, 2011.

5. 30 main rules of business etiquette/Auth.-comp. T. I. Revyako - M., 2005.

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A study of the requirements for a suit and manners of a business person, the rules of wearing clothes and the selection of accessories, perfumes, bags, shoes. Analysis of the features of the appearance of a business woman, the comparability of colors in the color scheme, the compatibility of the texture of the material.

Success in business depends on the competence of a business person, his professionalism, activity and many, many other factors. Some of them influence the achievement of the desired result directly and directly - knowledge of the matter, experience, but we are not talking about them now.

Indirect factors also influence success, and the appearance of a business person is precisely the factor that also determines the effectiveness of business connections, success in business contacts and contributes to the creation of the necessary working atmosphere.

Appearance and manners are what the business partners around him see and evaluate immediately, before any discussion of the proposed transactions has taken place, and while the draft agreement is not yet on the table.

Each professional group of people has its own unwritten code of behavior, manners, appearance - civil servants, actors, students, etc. Businessmen also have a certain style in clothing and manners.

Observing a meeting of the board of directors, employees serving the exposition of their companies at the fair, business meetings, etc., it can be noted that the vast majority of those present are dressed in the same manner: approximately the same color of suit, similar pattern on the fabric of the tie, similar manners.

General characteristics of a business man's style: conservatism (since the business sphere is almost not subject to random influences); moderation, i.e. there should not be too sharp color contrasts, overly pretentious styles of clothes or shoes, etc.; impeccable neatness and neatness, since a carelessly or crookedly tied tie, dirty shoes, or a wrinkled shirt create the impression that the wearer of such clothing is undemanding to himself or does not respect others. There is an assumption that he is also undemanding to himself when executing contracts, and will also be disrespectful to the interests of partners in the business sphere.

The Western business world differs from the Russian one (among other things) in that when discussing contracts, transactions, etc. What is taken into account is how the partner is dressed and his manners. One detail, in the opinion of some, perhaps insignificant, for example, a stale handkerchief, a torn jacket button, can negatively affect the outcome of the negotiations.

A business man should look like:
confident;
solid;
business;
elegant;
trustworthy;
not lacking in taste;
reliable;
decent;
neat.

The main type of men's business clothing is a three-piece suit.

The quality of the suit’s fabric determines how long it retains its shape and how long the creases on the trousers last. It is desirable that the fabric be made of “dry” thread, i.e. strongly twisted. (This fabric remains dry for a long time when exposed to rain.) When choosing a suit in a store, just squeeze the edge of the product in your hand for 1-2 seconds; Unclenching your hand, you see how wrinkled the fabric is: if it instantly takes on its previous appearance, i.e. is not wrinkled, which means the thread is well twisted, but if there is a wrinkle on the fabric (traces of creases), the thread is poorly processed, such a suit will look wrinkled by the end of the working day, and this gives the impression of untidiness.

The length of the jacket hem in a modern suit in the business world is up to the first phalanx of the thumb of the hand lowered down.

The sleeve length of the jacket is up to the wrist.

Dark blue is a stricter, and therefore more formal, color than gray. Psychologists say that it is not remembered because it is neutral. Consequently, a dark blue suit can be worn more than once a week, “accompanied” by different shirts and ties. Another nuance of the dark blue color: it makes the complexion of its “carrier” healthier, more blooming, since it casts on the face a reflection of the color that is a component of blue - pink. This does not mean that the man becomes rosy-cheeked and looks like a cheerful boy scout, no, he just looks healthier, and this is important, especially if the majority of the hard work day has already passed, resulting in fatigue; In addition, perhaps the state of a cold or psychological stress from an unpleasant conversation that just happened with a colleague or management may not have the best effect.

Gray color is psychologically softer, “warmer”; a business man in a gray suit looks pleasant, friendly, conducive to conversation and communication.

There is one “secular” rule: the darker the color (the color of anything - clothes, furniture, etc.), the more aristocratic it is. This strongly applies to the color gray: a dark gray suit will look more expensive - regardless of the true price, and a light gray suit will look cheaper.

Separately, it should be said about the black color for a men's suit. This is a must-have color for evening business receptions and funeral ceremonies. The authors of modern Western reference publications on business etiquette do not object to this. But opinions on whether black suit color is acceptable for everyday business settings are very contradictory in the same sources. However, nevertheless, the scales lean more towards the point of view, which consists in recommending the use of the black color of a men's suit as a sign, a symbol of the solemnity of a business event, regardless of whether it is accompanied by positive sentiments (business reception) or negative ones (funeral ceremony). .

For a business suit, colors such as burgundy, brown, marsh green, etc. are excluded; they should be reserved for clothing intended for leisure (club, country walk).

The color intensity of the suit fabric is deeper in winter and less intense in summer.

A suit made of striped fabric is allowed, but the stripe should not be too wide or sharp or contrasting.

Is it possible to wear a jacket from one fabric and trousers from another? Yes, you can, but you need to check how the jacket and trousers match each other in color, pattern and fabric texture.

A striped suit makes the figure slimmer, so it is preferred by those who wear a clothing size larger than 54.

Checked fabric can also be used for a men's suit, the requirements are the same - the check should be even less noticeable than the stripe.

On business men of the 90s, checkered suits are much less common than, for example, on business men of the 20s.

Suits made of bouclé and tweed are allowed, but such a suit is not worn as a whole; a jacket made of bouclé or tweed with trousers made of plain-dyed fabric and a smooth texture is required.

It is appropriate to note here that in general the ability to combine in clothing not only color, pattern, but also the texture of fabric can be considered a talent.

The jacket, as an element of a suit, can be single-breasted or double-breasted - if desired. A double-breasted jacket is usually preferred by heavier men as it makes the figure appear slimmer.

Sports style elements, such as patch pockets, are not allowed in a men's business suit; military style, such as shoulder straps; hunting and club style.

Modern business suits and even jackets made of corduroy (this is a fabric for leisure, sports, hunting), velvet, and leather are unacceptable. Note that the requirements for business clothing change not only from century to century, but sometimes more often; For fun, you can point to the business suit of the Marquis - a civil servant holding the post of Minister of Finance at the court of Louis XIV: a velvet camisole, velvet "culottes" ("pants") to the knee, white stockings, etc.

Separately, it is worth addressing the issue of the technology of sewing a men's suit. In world practice, it is considered very prestigious to wear suits made with a large share of manual labor. The fact is that the seam made on the arms (especially the seam connecting the jacket collar with the back and front, as well as the seam along the sleeve hem) is softer and better follows the shape of the human body, which, as you know, does not have right angles and absolutely straight lines. A suit, in which a large number of seams are made by hand (on a mannequin, of course), fits well, “like a glove,” and a person feels free in it, like in jeans and a jumper. However, a handmade suit is expensive. In addition to the high price, such suits are distinguished by high quality - both fabric and tailoring. Western image makers claim that such a suit can be worn for ten or even twenty years - subject to timely cleaning, periodic breaks in wear and repair of worn parts (we are talking about the lining and other internal elements of the suit).

We consider the requirements of business etiquette for modern clothing, without going into history or trying to predict the future in this area.

Are vents appropriate on a business suit jacket? Yes. There are different rules for this in different cultures: the so-called English jacket has two vents, the American jacket has one vent, and the European jacket has no faces at all.

The jacket is usually worn buttoned, but the bottom button of a single-breasted jacket is left unfastened to give some freedom of stride and comfort when sitting down.

However, in the latter case, the jacket can be unbuttoned altogether.

A double-breasted jacket is always buttoned.

A business suit, like all clothes of a business person, corresponds to fashion, but in moderation; Extravagance in business clothing, especially for men, is unacceptable.

The trousers of a business suit may have a cuff, but it may also be absent - at the request of the “owner”.

The length of trousers in modern business clothes: in front, the trousers are pulled down over the shoes with a small fold, in the back they reach the beginning or middle of the heel.

The crease on the trousers should be well ironed.

Trouser belt - only made of genuine leather, dark color; with a modest buckle - no “lion’s” or “wolf’s heads”.

A shirt (and not a shirt! - since, strictly speaking, the term “shirt” is unofficial, cultural norms of speech require the term “shirt”) - made of thin cotton, sometimes with the addition, almost imperceptible, of synthetics - for less wrinkling, always light colors - white, light gray, light blue, light sand shade.

The color of the shirt, naturally, should be in harmony with the color of the suit.

The collar is classic, traditional.

On a shirt, as well as on a jacket, elements of a sports or military style are also not allowed - shoulder straps, patch pockets with folds and yokes; let's say, however, one modest patch pocket - usually such shirts have a logo (i.e., a verbal trademark) of the manufacturer on the pocket.

The sleeve of the shirt is supposed to “peek out” 1-1.5 cm from under the sleeve of the jacket.

An important element of clothing is a handkerchief. It should be, like a shirt, in light colors - white, soft gray, etc., but in no case “farm” colors - deep blue or red, in a bright check.

A second handkerchief (besides the one intended for immediate use), spotlessly clean, is kept as a backup, “just in case.” If necessary, it can be offered to a woman; it is convenient for them to remove the speck from the eye, etc. However, it should also be changed periodically, since even if unused, the scarf will take on a stale appearance after some time.

A tie is an element of clothing that practically does not solve any functional problems.

The color (or colors) of the tie should be in harmony with the color of the shirt and suit.

The pattern on the tie is preferably a geometric pattern - stripes of different widths, polka dots, small squares, etc.

Since a tie is the most striking and therefore noticeable detail of a toilet, let's talk about the drawings in more detail.

The most reliable solution in choosing a pattern on a tie is to choose a solid color tie. The fact is that such a tie goes with any shirt and any suit. Therefore, it is advisable to have more plain ties in your wardrobe - blue, dark red, dark gray, light gray, etc.

Lately, polka dot ties have become very popular. However, there is one subtlety: this pattern looks more elegant if the polka dots are not placed strictly “along the line” on the fabric, i.e. Each pea is located approximately (not exactly) at the same distance from the others. And the second subtlety is that the peas should be small: the smaller, the more sophistication and sophistication in the design of the tie fabric.

A tie with diagonal stripes in a color that harmonizes with the main field of the tie is very good for a business suit.

Classic patterns on a tie, such as rhombuses, squares, and circles, are also appropriate.

The approximate width of a tie (on average) is the same as the width of the jacket edge, i.e. if the sides of the jacket are wide, the tie should not be narrow, and vice versa.

The length of the tie is determined by the fact that it must cover the belt buckle of the trouser belt.

Ties with floral patterns, newspaper text, figures of people and animals are undesirable and generally unacceptable - such ties are appropriate for vacation.

There is such a requirement: in terms of color intensity, the jacket is in first place, the tie is in second, and the shirt is in third.

How many suits should a modern business man have? As many as you like! There is only a lower limit - at least three: for everyday wear, gray and blue colors can be recommended, for special occasions - black. However, with such a small number of suits, you can expect them to wear out quickly, and in order to avoid the impression of worn-out clothes, you will have to buy new suits more often, which ultimately will not allow you to save on a business wardrobe.

In our opinion, if we take into account the pace and rhythm of modern business life, the need for frequent transport movements, long waits at airports due to flight delays, climatic and weather disasters, as well as the almost endless working day of a businessman, the number of business suits should not be less ten - for all seasons. And this is the minimum, since some suits have been in the cleaners for some time, others have buttons torn off or their owner is simply tired of them.

Since, as you know, trousers wear out and take on a not quite “fresh” look earlier than a jacket, it is wise to purchase a suit with two pairs of trousers, and one of them may differ slightly in color intensity or even be of a different color, but in harmony with the color of the jacket.

There is a rule that is usually followed in Western business circles: a businessman, a business person should not appear at work in the same suit for several days in a row - it is advisable that this does not happen even for two days in a row - otherwise one of his colleagues may say assumption that he spent the night away from home!

Shoes - low shoes, color - only black. Dark brown is allowed, for example, in summer, with a gray suit. Shoes - only with laces (no buckles, "tongues" or "Velcro"!), thin soles, leather or substitute, but always without a welt, which is appropriate only in street shoes. A business man's shoes can be fashionable, but should not contain trendy elements; in general, a certain touch of conservatism is desirable, as in all appearances, as was already mentioned earlier.

Shoes made of suede, patent leather (for evening business receptions), crocodile and snake skin are not allowed in the business world.

Socks are the most important element of clothing. Their color always matches the color of the shoe, and the color of the shoe, as you know, is black.

Colored designs on socks are not allowed; they can only be textured.

Outerwear should match the color and texture of the fabric of the suit, so that at the moment when a business person takes off his coat or coat, there is no disharmony in clothing.

The hat (maybe a cap) is fashionable, but in moderation.

A scarf is that element of the wardrobe that can be bright (white, red), but must be in harmony with all other clothes, but can also be very modest in color. A beret as a headdress in business clothes is unacceptable, as is a hand-knitted scarf.

A raincoat or coat may also be fashionable, but should not be trendy.

In outerwear, as in a suit, military, sports, etc. features are unacceptable. style.

The preferred color for outerwear is gray, black, blue.

Umbrella - black.

Accessories - bag, business card, purse, folder or case, glasses case, etc. - preferably made of genuine leather, but not snakeskin, crocodile, etc.

The color of the accessories is black, dark gray, no bright colors.

The ring should be expensive and massive; If it is not possible to have an expensive ring, it should under no circumstances be replaced with a cheap one - it is better to do without a ring at all.

Note that the wedding ring is not a decoration, it is a symbol of marital status.

Let's talk separately about cufflinks and tie pins.

Strictly speaking, they are not decorations, since they carry a very specific functional load. However, being decorated artistically, they also serve as decoration.

It is recommended that the cufflinks and tie pin form a single design unit, i.e. set. They should not be too large, pretentious, and should be made only from natural materials - silver, gold, mother-of-pearl, precious, semi-precious and ornamental stones (diamond, amber, tiger's eye, etc.).

Cufflinks and pins made of plastic, etc. are not acceptable. materials imitating natural stones.

Perfumery and cosmetics used by a business man must be of the same name (one “line”); the smell should be kept to a minimum, even if these are products from an expensive and fashionable perfume company.

The hairstyle of a business man is fashionable, but in its moderate expression; for example, if this is a hairstyle with long hair, then at the back it should not be longer than the top edge of the shirt collar.

It is absolutely unacceptable for a business man to have earring(s) in his ear.

Modern business etiquette also has a negative attitude towards beards and mustaches as elements of appearance.

Some companies even provide for this in their Internal Regulations: “Wearing a beard and mustache is allowed only if it is stipulated by a certificate from a doctor (that daily shaving is contraindicated for the skin). But in this case there are restrictions - the beard must be neatly trimmed, and the tips of the mustache are not lower than the corners of the mouth."

The hands of a business person are subject to requirements of cleanliness, neatness, and neatness. Nail polish is not allowed.

Clothes for business functions, just like everyday business clothes, are distinguished by their conservatism and adherence to traditions.

For all types of receptions starting before 19:00 (working breakfast, breakfast, cocktail party, etc.), a one-color suit in a soft tone is recommended; The closer it gets to evening, the darker the suit.

For business receptions scheduled to begin at 7 p.m. (or later), it is customary to wear a dark-colored suit; it could very well be a black suit.

More elegant clothes for an evening reception - a tuxedo; this is usually indicated on a separate line in the invitation. The shirt is white, the tie is of a soft color or a bow tie. The color of the tie should be in harmony with the color of the suit.

Shoes - black low shoes, patent leather shoes for the tuxedo.

If the reception takes place in the summer, then dark colored shoes in a color that harmonizes with the suit are allowed with a single-color suit of dim tones.

It should also be recalled that the color, density and texture of the suit’s fabric must correspond to the time of year and the climate of the region.

Sport style

A business man, in addition to normal daily activities and participation in business receptions, goes in for sports and attends various sporting events and clubs.

For this, clothing is used: a suit for the week-end and a sports suit.

A suit for the week-end consists of sports trousers (made of corduroy, other loose fabric - bouclé, tweed) and a jacket or pullover that replaces the jacket. The shirt is also a sports type - colored, checkered or with another pattern. There may be no tie, since it is not compatible with such a shirt, but if you try, you can choose a tie (which cannot be worn with business clothes) in the form of a narrow cord, leather, etc. The shirt can be replaced with a light sweater called a turtleneck.

Shoes in this case, in addition to leather, can be suede or corduroy; the style of the shoe is sporty (for example, the line of moccasins on the shoe emphasizes its non-business character). Week-end clothing is widely used for trips out of town, excursions and other events held during business meetings and negotiations.

In the same cases, a tracksuit can be used.

The jacket of such a suit has a sporty style, for example, four patch pockets with pleats, a tab belt at the back; the fabric is quite thick (boucle, tweed, corduroy; leather is allowed).

Trousers - made of plain fabric, harmonizing in color and pattern, i.e. smooth texture. The vest is plain, since the jacket is made of loose and variegated fabric. But the vest can be replaced with a pullover or jumper. If his collar is high enough and fits snugly to the throat (turtleneck), a shirt is not required. In other cases, a shirt of harmonizing colors is worn, but not necessarily only white or light; the shirt can be in rich colors. The tie is missing.

A trouser belt can have decorations in the form of metal and other patterns on the belt itself, as well as in the form of a massive or figured buckle.

Shoes are sports shoes, as mentioned above. Socks are the same color as the shoes, but patterns on the socks are allowed, and not only in the form of stripes, but also in the form of figures and similar decorations.

Week-end suits and tracksuits are widely used in business life, since business meetings and negotiations are often accompanied by sporting events - playing golf, tennis, etc., excursions, country picnics, barbecue trips and etc.

The following are unacceptable in the appearance of a business man:
short socks that leave part of the leg bare when a person sits cross-legged;
stale handkerchief;
half-torn buttons;
wrinkled suit;
stale shirt;
crooked tie;
unclean shoes;
hand knitted vest;
hand knitted scarf;
stale hat band;
bright, flashy colors of clothing details;
color contrasts in clothing.

In conclusion, it should be said about clothing style.

Style is the most elusive, difficult to define, but the most important characteristic not only of clothing, but of the entire appearance. We can give the following definition of style: style is the correspondence of color, fabric texture, style and similar details of a business suit to the nature of the business event (meeting, work at an exhibition, banquet), weather, personal characteristics of a person (height, weight, eye color, hair etc.), in addition, individual parts of the toilet (shirt, suit, raincoat) must be in accordance with each other - in style, cut, color, fabric texture.